Porfirio Sanchez Galindo Spearheads the Launch of YOO, a Grupo Televisa’s Marketing Strategy

Porfirio Sanchez Galindo is the Director General of Economic Analysis and Special Projects at Grupo Televisa, the largest media company in Spanish-speaking nations. He started as a junior officer before rising to the top managerial positions. Mr. Galindo has recently declined a job offer from the World Bank to continue working for Grupo Televisa. Alfonso, Grupo Televisa’s Executive Vice President, promised to promote Mr. Galindo to the position of the company’s Director General of Economic Analysis and Special Projects if he declines to take the job offer. In his new role, Mr. Galindo will be responsible for overseeing the marketing and telecommunication departments.


Besides, Porfirio Sanchez Galindo will collaborate with other departments to improve the quality of content distributed by Grupo Televisa. Mr. Galindo looks forward to implementing YOO, a marketing strategy aimed at providing affordable television, the internet, and telephone services. Mr. Galindo’s desire is to help every home in Latin America access the internet. That will be critical to increasing its addressable market while improving telephone conversations. The project looks forward to connecting the greater part of Latin America to the internet in the future.


Porfirio Sanchez Galindo is confident that teamwork will help implement the project successfully. Mr. Porfirio Sánchez has over eight years of experience working as the director of Special Projects at Grupo Televisa. Recently, Grupo Televisa appointed Porfirio Sánchez Galindo as the Director of Editorial Televisa, an affiliate of Grupo Televisa. That will help increase access to more information channels. Mr. Sánchez looks forward to employing a strategy that would win in audiences, advertisers, and marketers.


About Porfirio Sanchez Galindo


Mr. Galindo attended Instituto Tecnológico Autónomo de México (ITAM) where he graduated with a degree in Bachelor of Science in Mathematics. He has also taken a few short courses from institutions such as Carnegie Mellon University and Stanford Graduate School of Business. Besides serving as Grupo Televisa’s Chief Economist, Mr. Galindo was tasked with guiding Editorial Televisa, the company’s new entity.

Having worked in different corporate sectors, Mr. Galindo has unique insight on how to navigate economic trends. Again, having worked as a diplomat within the Mexican government, Mr. Galindo understands how government policies can potentially impact the business environment.